KFC Case Study

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  <img src="https://images.squarespace-cdn.com/content/v1/5f0c7bd7d4370a12c0c75a06/21bc1db6-1b1a-4a47-9598-8d7b89783aa4/2.png?format=original" alt="KFC logo with Colonel Sanders' image and red text.">

  <img src="https://images.squarespace-cdn.com/content/v1/5f0c7bd7d4370a12c0c75a06/8585478b-377a-42f3-b7f2-5ea63b99e205/1.png?format=original" alt="KFC logo with a red bucket of fried chicken and the brand name.">

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The Pilot Project

KFC Foundation first launched their financial wellness program in 2018. Still not satisfied with the program results they were getting, they decided to do another pilot to see if they could improve their results. The following is what we were measured on:

  • Employee participation rates;

  • Average employee savings;

  • Employee engagement in the savings program;

  • Employee retention in the program;

  • Time required for the partner to support the program.

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The Results and Value Delivered

According to the KFC Foundation's Program Leader, QUBER's results across all measures far exceeded their expectations.

  • Onboarding rates into the program doubled what was expected;

  • On average, employees saved twice as much with QUBER;

  • 2 times more employees made it to the end of the program, maximizing their available matched incentives;

  • QUBER became an extension of the KFC Foundation team, handling 100% of employee requests, also delivering automated insights and reports to measure and improve the program effectiveness;

  • QUBER was chosen as the long-term, strategic partner for KFC employees emergency savings program.


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Happy Employees Help Make the Program Successful

Employees, like Diana Yang, help make the Emergency Savings Program at KFC franchise locations even more successful.

“I've gained a lot of knowledge since I've signed up with QUBER and I'm also saving money!”, says Diana in an interview she did after her first 6 months into the program. Read the full interview here.

Diana is now helping other employees sign up for the program through QUBER’s Refer to Earn program. Employees have the chance to earn even more incentives, offered by the KFC Foundation, for spreading the word and helping coworkers onboard into the program.

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